Founded in 2017, Printfresh was born out of Amy Voloshin’s search for a journal that really inspired her. Everything in the market seemed too preppy, and she wasn’t finding anything that had a bohemian sensibility without being too loud or bright. She envisioned something globally-inspired with an authentic world traveler feel, with tactile finishes and subtle, feminine color palettes. Something that read more fashion than paper.
We’ve learned so much while creating and launching this collection, and the whirlwind of activity has been filled with inspiration boards, sketches, samples, tradeshows and pop-ups. Amy lets her textile-driven point of view inform the designs, and interesting fabrics (velvet is always the right choice), metallic foiling, and garment-inspired details like ribbon book marks and frog closures have come to define the boho Printfresh style.