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Open Class: Raise Your First $200,000


How do smart startups and founders raise capital from family, friends and angels?

Do you have a promising concept, some early momentum and an initial team — but now are trying to figure out how to raise the initial round of capital you’ll need to get your startup to the next stage? Have you proved some early milestones and now need to take the next step?

Now it’s time to develop your strategy to raise your first $50,000, $100,000, $200,000, or more.

This course is designed to teach you what you’ll need, who to target and how to approach your first fundraising milestone: friends, family & angels.

You’ll learn:
What type of materials you’ll need (decks, financial models, etc.)
How to develop your target list of potential investors.
Whether to consider pitch to seed funds or venture capital funds.
How to think about the structure of your investment
When raising capital might not be a good fit for your business.
This course is aimed at first-time or newer founders who are looking to raise $50-500,000 in the next 12 months. It’s a very practical, hands-on lecture where we’ll break down the process in a way that gives you clear next steps and take-aways.

About Eric:
Eric Koester is a serial entrepreneur who has raised venture capital from Kleiner Perkins, Floodgate, Felicis Ventures, Ashton Kutcher, Meg Whitman, Naval Ravikant, Chicago Ventures, Revolution, SV Angel and other funds. He has also been the Managing Director of local venture capital firm NextGen Venture Partners, and is today is a venture partner for the seed fund. In his startups Eric has created and executed on sales and marketing campaigns that drove millions of downloads, users, customers and earned media appearances. You’ll learn from Eric about what investors are looking for when it comes to traction. And more importantly how to create traction in your startup through smart marketing and sales tactics he calls “Micro-Traction Marketing.” You can learn more about Eric at