About this event
Digital Marketing and Social Media
This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:
- Using your website to build a foundation for communicating content
- Integrating digital marketing into your overall promotions
- Search Engine Optimization
- Which social media platforms are best for your business
You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.
Organizer of 1776 & UCEDC Presents: Your credit and You
We’re a community of entrepreneurs passionate about solving complex problems, revitalizing cities along the Northeast Corridor in the process. By joining 1776, our members can access the knowledge, mentorship, capital, markets, and talent they need in order to scale. Along with offering shared workspace, we also offer focused programming, curriculum, community, and expertise to help entrepreneurs grow their business. For more information, please visit www.1776.vc and follow @1776 on Twitter and @1776vc on Instagram.