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Challenge Cup

Meet the Challenge Cup 2016 Winners

Celia Ringland

Editorial/Marketing Intern, 1776

After nine months and three rounds of local, regional and global pitch competitions, MUrgency, Inc. won Challenge Cup 2016.

The Dubai-based startup uses mobile technology and networks to create one seamless emergency response network in order to make emergency services available to anyone, anytime, anywhere. MUrgency’s incredible market potential and team of experienced founders consistently impressed the judges.


MUrgency competed against hundreds of startups from six continents throughout the competition. As the grand prize winner, it received a $50,000 cash award.

Three additional finalists won $25,000 each, including:


Prima-Temp, Inc. (Boulder, Colorado): Prima-Temp has revolutionized temperature sensing with its personal fertility sensor that continuously tracks a woman’s core body temperature and detects the subtle changes that occur before ovulation and sends her an alert. Effortless, precise, discrete and cost effective, Prima-Temp empowers women to take control of their fertility.


Shippify (Belo Horizonte, Brazil): Shippify is the operating system for on-demand logistics. As an application programming interface and channel to connect the internet with an efficient community of validated shippers, Shippify wants to be the fastest-growing company in on-demand logistics in Latin America and also become the PayPal for delivery in any e-commerce market.


Toast (Singapore, Singapore): Toast is a money transfer and bill payment application for unbanked and banked migrant workers on the web and Android. Toast makes it easy to deposit and send funds back to the Philippines from Hong Kong, Singapore and the United Kingdom.

Four more semifinalists won $10,000 each, including:


Convexum (Tel Aviv, Israel): Convexum is a pioneering cyber company for physical security problems, focusing on commercial drones. The company tackles the problem of uncontrolled or malicious use of commercial drones near or over secured perimeters and protects these areas from various threats such as espionage, airborne chaos and public disorder, smuggling and airwave rights violations.


E4 Technologies (Islamabad, Pakistan): E4 Technologies is a studio with a passion for developing cutting-edge technology to create profitable gadgets for its customers. Its latest product is a Fitbit for cows, COWLAR, which helps farmers improve dairy herd health, optimize operations and boost milk yields.


MyPeegu (Bangalore, India): MyPeegu combines psychology and technology by mapping the behaviors of students.


Noappfee Inc. (Portland, Oregon): Noappfee is a tenant-led generation tool for property management companies. It pulls a renter’s background check and screens it against every vacancy in the state, producing a list of every property they are eligible for in minutes. Noappfee also received the most audience votes to win people’s choice award and an additional $10,000.

The Challenge Cup Global Festival & Finals featured 65 startups from 54 cities worldwide. It brought industry experts, startups and investors together into one productive community and facilitated connections between them. Challenge Cup 2016 was an incredible success. Stay tuned for next year’s competition details!

Celia Ringland

Editorial/Marketing Intern, 1776

Celia is a senior majoring in Business Management and minoring in Cultural Studies & Communication at Clark University. As an intern at 1776,  she assists with Insights content and website administration. On campus,…